feco once again named ‘brand of the century’
A symbol of consistency and innovation
The Karlsruhe-based feco group has once again been awarded the prestigious title of ‘Brand of the Century’. The award places feco among the icons of the German economy and once again recognises the company’s innovative strength, durability and sustainability. The award is presented by Studio ZX, the brand studio of the ZEIT publishing group, and honours companies that are considered pioneers in their product category.
Transformation as corporate DNA
The new edition of ‘Brand of the Century’ is dedicated to the theme of ‘Transformation’, highlighting how brands are meeting the challenges of our time through innovation and adaptability. For feco, transformation is not just a buzzword, but part of the company’s DNA. feco’s modular and relocatable partition system walls create space solutions that meet the demands of modern working environments. Not only do they promote productivity and collaboration, they also set the standard for sustainability and resource conservation.
Tradition and innovation
‘We are proud to have been named Brand of the Century once again. This award confirms our commitment to creating working environments that strengthen corporate cultures while being able to respond flexibly to change,’ say Corona Feederle and Klaus-Michael Feederle, Managing Partners of the feco Group. For more than 130 years, the family-owned company has stood for quality and innovation – values that are still being practised in the fourth generation.
Insights into top brands
In the high-quality book project ‘Brand of the Century’, the feco brand is presented alongside other top German brands such as Lufthansa, Ritter Sport and Faber-Castell. The book provides an insight into the history, vision and secrets of success of these outstanding brands. It shows how companies are setting standards for the future with sustainable values and courageous steps.
‘Made in Germany’ as a seal of quality
With the renewed award, feco shows that it is possible to combine tradition and innovation and set standards as a medium-sized company. Today, feco system walls are not only in demand in Germany, but also in other international markets – a sign that ‘Made in Germany’ continues to stand for trust and quality